-
1 product literature
марк. [печатные\] материалы о товаре* (каталоги, брошюры, буклеты, листовки и др. виды информационных материалов, рассказывающие о товаре/товарах компании и облегчающие процесс выбора нужного товара)See: -
2 product literature
-
3 product literature center
Общая лексика: информационный стендУниверсальный англо-русский словарь > product literature center
-
4 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
5 product support literature
Техника: справочная литература по изделиюУниверсальный англо-русский словарь > product support literature
-
6 military product support literature
Универсальный англо-русский словарь > military product support literature
-
7 supplementary product support literature
Универсальный англо-русский словарь > supplementary product support literature
-
8 supplementary product support literature cover
Универсальный англо-русский словарь > supplementary product support literature cover
-
9 environmental claim
декларация экологичности
(напр. метода, технологии)
[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
экологическое заявление
Высказывание или символ, указывающие на экологический аспект продукции, ее элемента или упаковки.
Примечание
Экологическое заявление может быть нанесено на этикетки на продукции или упаковке, включено в сопроводительную документацию на продукцию, распространено посредством технических бюллетеней, рекламы, публикации, телемаркетинга, а также с использованием цифровых или электронных средств, таких как Интернет.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental claim
Statement, or symbol that indicates an environmental aspect of a product, a component or packaging.Note. An environmental claim may be made on product or packaging labels, through product literature, technical bulletins, advertising, publicity, telemarketing, as well as through digital or electronic media such as the Internet.
[ISO 14021]Тематики
EN
3.1.3 экологическое заявление (environmental claim): Словесная формулировка, символ или графическое изображение, указывающие на экологический аспект продукции, компонента или упаковки.
Примечание - Экологическое заявление может быть сделано на этикетках продукции или упаковки, в документации на продукцию, техническом бюллетене, рекламном проспекте, рекламе, с помощью телемаркетинга, а также цифровых или электронных средств массовой информации, таких как Интернет.
Источник: ГОСТ Р ИСО 14021-2000: Этикетки и декларации экологические. Самодекларируемые экологические заявления (экологическая маркировка по типу II) оригинал документа
8.2 экологическое заявление (environmental claim): Высказывание, символ или графическое изображение, указывающие на экологический аспект (3.2) продукции (6.2), компонентов или упаковки (6.2.3).
Примечание - Экологическое заявление может быть нанесено на этикетку, на продукцию или на упаковку, приведено в сопроводительной документации, в технических бюллетенях, рекламе, публичных заявлениях, телемаркетинге, а также с помощью цифровых или электронных средств, например сети Интернет.
[ИСО 14021:1999]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental claim
-
10 environmental label
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
8.2.1 экологический знак (environmental label); экологическая декларация (environmental declaration): Заявление, указывающее на экологические аспекты (3.2) продукции (6.2) или услуги.
Примечание - Экологический знак или декларация могут быть приведены в форме высказывания, символа или графического изображения на этикетке продукции или на упаковке, а также быть указаны в сопроводительной документации на продукцию, в технических бюллетенях, в рекламе или публичных заявлениях.
[ИСО 14020:2000]
Источник: ГОСТ Р ИСО 14050-2009: Менеджмент окружающей среды. Словарь оригинал документа
Англо-русский словарь нормативно-технической терминологии > environmental label
-
11 environmental declaration
экологический знак
экологическая декларация
Заявление, указывающее на экологические аспекты продукции или услуги.
Примечание
Экологические знак или декларация могут, среди прочего, иметь форму высказывания, символа или графического изображения на этикетке продукции или упаковке, в сопроводительной документации, в техническом бюллетене, в рекламном предложении или других публикациях.
[ http://www.14000.ru/glossary/main.php?PHPSESSID=25e3708243746ef7c85d0a8408d768af]EN
environmental label|environmental declaration
Claim which indicates the environmental aspects of a product or service.Note. An environmental label or declaration may take the form of a statement, symbol, or graphic on a product or package label, in product literature, in technical bulletins, in advertising or in publicity, amongst other things.
[ISO 14020]Тематики
Синонимы
EN
Англо-русский словарь нормативно-технической терминологии > environmental declaration
-
12 work
1. nounat work — (engaged in working) bei der Arbeit; (fig.): (operating) am Werk (see also academic.ru/23063/e">e)
be at work on something — an etwas (Dat.) arbeiten; (fig.) auf etwas (Akk.) wirken
set to work — [Person:] sich an die Arbeit machen
set somebody to work — jemanden an die Arbeit schicken
all work and no play — immer nur arbeiten
have one's work cut out — viel zu tun haben; sich ranhalten müssen (ugs.)
2) (thing made or achieved) Werk, dasis that all your own work? — hast du das alles selbst gemacht?
work of art — Kunstwerk, das
a work of reference/literature/art — ein Nachschlagewerk/literarisches Werk/Kunstwerk
5) (employment) Arbeit, dieout of work — arbeitslos; ohne Arbeit
7) in pl. (Mil.) Werke; Befestigungen8) in pl. (operations of building etc.) Arbeitenthe [whole/full] works — der ganze Kram (ugs.)
2. intransitive verb,give somebody the works — (fig.) (give somebody the best possible treatment) jemandem richtig verwöhnen (ugs.); (give somebody the worst possible treatment) jemanden fertig machen (salopp)
1) arbeitenwork for a cause — etc. für eine Sache usw. arbeiten
work against something — (impede) einer Sache (Dat.) entgegenstehen
2) (function effectively) funktionieren; [Charme:] wirken (on auf + Akk.)make the washing machine/television work — die Waschmaschine/den Fernsehapparat in Ordnung bringen
3) [Rad, Getriebe, Kette:] laufen4) (be craftsman)work in a material — mit od. (fachspr.) in einem Material arbeiten
5) [Faktoren, Einflüsse:] wirken (on auf + Akk.)work against — arbeiten gegen; see also work on
6) (make its/one's way) sich schieben3. transitive verb,work round to a question — (fig.) sich zu einer Frage vorarbeiten
1) (operate) bedienen [Maschine]; fahren [Schiff]; betätigen [Bremse]2) (get labour from) arbeiten lassen3) (get material from) ausbeuten [Steinbruch, Grube]4) (operate in or on) [Vertreter:] bereisen5) (control) steuern6) (effect) bewirken [Änderung]; wirken [Wunder]work it or things so that... — (coll.) es deichseln, dass... (ugs.)
work one's way up/into something — sich hocharbeiten/in etwas (Akk.) hineinarbeiten
8) (get gradually) bringenwork something into something — etwas zu etwas verarbeiten; (mix in) etwas unter etwas (Akk.) rühren
10) (gradually excite)work oneself into a state/a rage — sich aufregen/in einen Wutanfall hineinsteigern
12) (purchase, obtain with labour) abarbeiten; (fig.)she worked her way through college — sie hat sich (Dat.) ihr Studium selbst verdient; see also passage 6)
Phrasal Verbs:- work in- work off- work on- work out- work up* * *[wə:k] 1. noun1) (effort made in order to achieve or make something: He has done a lot of work on this project) die Arbeit2) (employment: I cannot find work in this town.) die Arbeit3) (a task or tasks; the thing that one is working on: Please clear your work off the table.) die Arbeit4) (a painting, book, piece of music etc: the works of Van Gogh / Shakespeare/Mozart; This work was composed in 1816.) das Werk5) (the product or result of a person's labours: His work has shown a great improvement lately.) die Arbeit6) (one's place of employment: He left (his) work at 5.30 p.m.; I don't think I'll go to work tomorrow.) die Arbeit2. verb1) (to (cause to) make efforts in order to achieve or make something: She works at the factory three days a week; He works his employees very hard; I've been working on/at a new project.) arbeiten2) (to be employed: Are you working just now?) arbeiten3) (to (cause to) operate (in the correct way): He has no idea how that machine works / how to work that machine; That machine doesn't/won't work, but this one's working.) funktionieren4) (to be practicable and/or successful: If my scheme works, we'll be rich!) klappen5) (to make (one's way) slowly and carefully with effort or difficulty: She worked her way up the rock face.) sich arbeiten6) (to get into, or put into, a stated condition or position, slowly and gradually: The wheel worked loose.) sich arbeiten7) (to make by craftsmanship: The ornaments had been worked in gold.) arbeiten•- -work- workable
- worker
- works 3. noun plural2) (deeds, actions etc: She's devoted her life to good works.) das Werk•- work-basket- work-box
- workbook
- workforce
- working class
- working day
- work-day
- working hours
- working-party
- work-party
- working week
- workman
- workmanlike
- workmanship
- workmate
- workout
- workshop
- at work
- get/set to work
- go to work on
- have one's work cut out
- in working order
- out of work
- work of art
- work off
- work out
- work up
- work up to
- work wonders* * *[wɜ:k, AM wɜ:rk]I. NOUNto be at \work am Werk seinforces of destruction are at \work here hier sind zerstörerische Kräfte am Werkvarious factors are at \work in this situation in dieser Situation spielen verschiedene Faktoren eine Rollegood \work! gute Arbeit!there's a lot of \work to be done yet es gibt noch viel zu tunthe garden needs a lot of \work im Garten muss [so] einiges gemacht werden\work on the tunnel has been suspended die Arbeiten am Tunnel wurden vorübergehend eingestelltdid you manage to get a bit of \work done? konntest du ein bisschen arbeiten?construction/repair \work Bau-/Reparaturarbeiten plresearch \work Forschungsarbeit fit's hard \work doing sth (strenuous) es ist anstrengend, etw zu tun; (difficult) es ist schwierig, etw zu tunto be at \work doing sth [gerade] damit beschäftigt sein, etw zu tunto make \work for sb jdm Arbeit machenwhat sort of \work do you have experience in? über welche Berufserfahrung verfügen Sie?she's got \work as a translator sie hat Arbeit [o eine Stelle] als Übersetzerin gefundento look for \work auf Arbeitssuche seinhe's looking for \work as a system analyst er sucht Arbeit [o eine Stelle] als Systemanalytikerto be in \work Arbeit [o eine Stelle] habento be out of \work arbeitslos seinto be late for \work zu spät zur Arbeit kommento have to stay late at \work lange arbeiten müssento be at \work bei der Arbeit seinto be off \work frei haben; (without permission) fehlento be off \work sick sich akk krankgemeldet habento commute to \work pendelnto get to \work by car/on the train mit dem Auto/mit dem Zug zur Arbeit fahrento go/travel to \work zur Arbeit gehen/fahrento be injured at \work einen Arbeitsunfall habento ring sb from \work jdn von der Arbeit [aus] anrufen4. (construction, repairs)▪ \works pl Arbeiten plbuilding/road \works Bau-/Straßenarbeiten plthis is the \work of professional thieves das ist das Werk professioneller Diebegood \works REL gute Werke6. ART, LIT, MUS Werk nt‘The Complete W\works of William Shakespeare’ ‚Shakespeares gesammelte Werke‘\works of art Kunstwerke pl\work in bronze Bronzearbeiten pl\work in leather aus Leder gefertigte Arbeitensb's early/later \work jds Früh-/Spätwerk ntto show one's \work in a gallery seine Arbeiten in einer Galerie ausstellen7. (factory)▪ \works + sing/pl vb Werk nt, Fabrik fsteel \works Stahlwerk nttwo large pizzas with the \works, please! esp AM zwei große Pizzen mit allem bitte!11. MIL▪ \works pl Befestigungen pl12.II. NOUN MODIFIER\work clothes Arbeitskleidung f\work speed Arbeitstempo nt2.\works premises Werksgelände ntIII. INTRANSITIVE VERB1. (do a job) arbeitenwhere do you \work? wo arbeiten Sie?to \work as an accountant als Buchhalter arbeitento \work a twelve-hour day/a forty-hour week zwölf Stunden am Tag/vierzig Stunden in der Woche arbeitento \work from home zu Hause [o von zu Hause aus] arbeitento \work at the hospital/abroad im Krankenhaus/im Ausland arbeitento \work hard hart arbeitento \work together zusammenarbeiten▪ to \work with sb mit jdm zusammenarbeitenwe're \working to prevent it happening again wir bemühen uns [o arbeiten daran], so etwas in Zukunft zu verhindernto \work towards a degree in biology einen Hochschulabschluss in Biologie anstrebenwe're \working on it wir arbeiten daranto \work at a problem an einem Problem arbeitento \work hard at doing sth hart daran arbeiten, etw zu tun3. (have an effect) sich auswirkento \work both ways sich sowohl positiv als auch negativ auswirken▪ to \work in sb's favour sich zu jds Gunsten auswirkenmy cell phone doesn't \work mein Handy geht nichtthe boiler seems to be \working okay der Boiler scheint in Ordnung zu seinI can't get this washing machine to \work ich kriege die Waschmaschine irgendwie nicht zum Laufento \work off batteries batteriebetrieben seinto \work off the mains BRIT mit Netzstrom arbeitento \work off wind power mit Windenergie arbeitento \work in practice [auch] in der Praxis funktionieren7. (be based)to \work on the assumption/idea that... von der Annahme/Vorstellung ausgehen, dass...8. (move)to \work free/loose sich lösen/lockernto \work windward NAUT gegen den Wind segeln10. NAUTto \work windward [hart] am Wind segeln11.▶ to \work like a charm [or like magic] Wunder bewirkenIV. TRANSITIVE VERB1. (make work)to \work sb/oneself hard jdm/sich viel abverlangen2. (operate)to be \worked by electricity/steam elektrisch/dampfgetrieben seinto be \worked by wind power durch Windenergie angetrieben werden3. (move)to \work one's way through an article/a book sich akk durch einen Artikel/ein Buch durcharbeitento \work one's way through a crowd/out of a crowded room sich dat einen Weg durch die Menge/aus einem überfüllten Zimmer bahnento \work one's way down a list eine Liste durchgehento \work one's way up sich akk hocharbeitenhe's \worked his way up through the firm er hat sich in der Firma hochgearbeitetto \work sth free/loose etw losbekommen/lockernto \work sth [backwards and forwards] etw [hin- und her]bewegen4. (bring about)▪ to \work sth etw bewirkenI don't know how she \worked it! ich weiß nicht, wie sie das geschafft hat!to \work oneself into a more positive frame of mind sich dat eine positivere Lebenseinstellung erarbeitento \work a cure eine Heilung herbeiführento \work a miracle ein Wunder vollbringento \work miracles [or wonders] [wahre] Wunder vollbringen5. (get)to \work oneself into a state sich akk aufregento \work sb into a state of jealousy jdn eifersüchtig machen6. (shape)▪ to \work sth etw bearbeitento \work clay Ton formen▪ to \work sth into sth etw in etw akk einarbeiten; food etw mit etw dat vermengen; (incorporate) etw in etw akk einbauen [o einfügen]to \work the ingredients together die Zutaten [miteinander] vermengento \work sth into the skin (rub) die Haut mit etw dat einreiben; (massage) etw in die Haut einmassieren8. (embroider)▪ to \work sth etw [auf]sticken9. (cultivate)to \work the land das Land bewirtschaften; (exploit)to \work a mine/quarry eine Mine/einen Steinbruch ausbeuten10. (cover)to \work the inner city [area]/the East Side für die Innenstadt/die East Side zuständig sein11. (pay for by working)to \work one's passage sich dat seine Überfahrt durch Arbeit auf dem Schiff verdienento \work one's way through university sich dat sein Studium finanzieren12.▶ to \work one's fingers to the bone [for sb] ( fam) sich dat [für jdn] den Rücken krumm arbeiten fam* * *[wɜːk]1. nto be at work (on sth) ( — an etw dat ) arbeiten
there are forces at work which... — es sind Kräfte am Werk, die...
nice or good work! — gut or super (inf) gemacht!
we've a lot of work to do before this choir can give a concert — wir haben noch viel zu tun, ehe dieser Chor ein Konzert geben kann
you need to do some more work on your accent/your technique — Sie müssen noch an Ihrem Akzent/an Ihrer Technik arbeiten
to get or set to work on sth — sich an etw (acc) machen
to put a lot of work into sth — eine Menge Arbeit in etw (acc) stecken
to make short or quick work of sb/sth — mit jdm/etw kurzen Prozess machen
time/the medicine had done its work — die Zeit/Arznei hatte ihr Werk vollbracht/ihre Wirkung getan
it was hard work for the old car to get up the hill — das alte Auto hatte beim Anstieg schwer zu schaffen
2) (= employment, job) Arbeit fhow long does it take you to get to work? — wie lange brauchst du, um zu deiner Arbeitsstelle zu kommen?
at work — an der Arbeitsstelle, am Arbeitsplatz
3) (= product) Arbeit f; (ART, LITER) Werk ntgood works — gute Werke pl
a chance for artists to show their work — eine Gelegenheit für Künstler, ihre Arbeiten or Werke zu zeigen
5) pl (MECH) Getriebe, Innere(s) nt; (of watch, clock) Uhrwerk nt6) sing or pl (Brit: factory) Betrieb m, Fabrik fgas/steel works — Gas-/Stahlwerk nt
7) (inf)pl alles Drum und Dranwe had fantastic food, wine, brandy, the works — es gab tolles Essen, Wein, Kognak, alle Schikanen (inf)
he was giving his opponent the works — er machte seinen Gegner nach allen Regeln der Kunst fertig (inf)
2. vi1) person arbeiten (at an +dat)to work toward(s)/for sth — auf etw (acc) hin/für etw arbeiten
or favor (US) — diese Faktoren, die gegen uns/zu unseren Gunsten arbeiten
2) (= function, operate) funktionieren; (plan) funktionieren, klappen (inf); (medicine, spell) wirken; (= be successful) klappen (inf)"not working" (lift etc) — "außer Betrieb"
but this arrangement will have to work both ways — aber diese Abmachung muss für beide Seiten gelten
3) (yeast) arbeiten, treiben5)(= move gradually)
to work loose — sich lockernto work round (wind, object) — sich langsam drehen (to nach)
he worked (a)round to asking her — er hat sich aufgerafft, sie zu fragen
OK, I'm working (a)round to it — okay, das mache ich schon noch
3. vtto work oneself/sb hard — sich/jdn nicht schonen
to work sth by electricity/hand — etw elektrisch/mit Hand betreiben
3) (= bring about) change, cure bewirken, herbeiführento work it ( so that...) (inf) — es so deichseln(, dass...) (inf)
See:→ work upwork the flour in gradually/the ingredients together — mischen Sie das Mehl allmählich unter/die Zutaten (zusammen)
6) (= exploit) mine ausbeuten, abbauen; land bearbeiten; smallholding bewirtschaften; (salesman) area bereisen7) muscles trainieren8)(= move gradually)
to work one's hands free — seine Hände freibekommenhe worked his way across the rock face/through the tunnel — er überquerte die Felswand/kroch durch den Tunnel
to work oneself into sb's confidence — sich in jds Vertrauen (acc) einschleichen
* * *A s1. allg Arbeit f:a) Beschäftigung f, Tätigkeit fb) Aufgabe fc) Hand-, Nadelarbeit f, Stickerei f, Näherei fd) Leistung fe) Erzeugnis n:work done geleistete Arbeit;a beautiful piece of work eine schöne Arbeit;a) bei der Arbeit,b) am Arbeitsplatz,c) in Tätigkeit, in Betrieb (Maschine etc);be at work on arbeiten an (dat);do work arbeiten;I’ve got some work to do ich muss arbeiten;do the work of three (men) für drei arbeiten;be in (out of) work (keine) Arbeit haben;(put) out of work arbeitslos (machen);set to work an die Arbeit gehen, sich an die Arbeit machen;take some work home Arbeit mit nach Hause nehmen;have one’s work cut out (for one) zu tun haben, schwer zu schaffen haben;make work Arbeit verursachen;make light work of spielend fertig werden mit;make sad work of arg wirtschaften oder hausen mit;2. PHYS Arbeit f:3. auch koll (künstlerisches etc) Werk:4. Werk n (Tat und Resultat):this is your work!;5. pla) ARCH Anlagen pl, (besonders öffentliche) Bauten plb) Baustelle f (an einer Autobahn etc)c) MIL (Festungs)Werk n, Befestigungen pl7. pl TECH (Räder-, Trieb)Werk n, Getriebe n:9. REL (gutes) Werkgive sb the works umg jemanden fertigmachen;B v/i prät und pperf worked, besonders obs oder poet wrought [rɔːt]1. (at, on) arbeiten (an dat), sich beschäftigen (mit):work at a social reform an einer Sozialreform arbeiten;make one’s money work sein Geld arbeiten lassen2. arbeiten, Arbeit haben, beschäftigt seinagainst gegen;for für eine Sache):work toward(s) hinarbeiten auf (akk)4. TECHa) funktionieren, gehen (beide auch fig)b) in Betrieb oder Gang sein:our stove works well unser Ofen funktioniert gut;your method won’t work mit Ihrer Methode werden Sie es nicht schaffen;get sth to work etwas reparieren5. fig klappen, gehen, gelingen, sich machen lassenthe poison began to work das Gift begann zu wirken8. sich gut etc bearbeiten lassen9. sich (hindurch-, hoch- etc) arbeiten:work into eindringen in (akk);work loose sich losarbeiten, sich lockern;her tights worked down die Strumpfhose rutschte ihr herunter10. in (heftiger) Bewegung sein, arbeiten, zucken ( alle:12. gären, arbeiten (beide auch fig: Gedanke etc)C v/t1. arbeiten an (dat)2. verarbeiten:a) TECH bearbeitenb) einen Teig kneteninto zu):work cotton into cloth Baumwolle zu Tuch verarbeiten4. (an-, be)treiben:worked by electricity elektrisch betrieben7. Bergbau: eine Grube abbauen, ausbeuten9. jemanden, Tiere (tüchtig) arbeiten lassen, (zur Arbeit) antreibenfor wegen):11. a) work one’s way sich (hindurch- etc) arbeitenb) erarbeiten, verdienen: → passage1 512. MATH lösen, ausarbeiten, errechnenwork o.s. into a rage sich in eine Wut hineinsteigern14. bewegen, arbeiten mit:he worked his jaws seine Kiefer mahlten15. fig (prät oft wrought) hervorbringen, -rufen, zeitigen, Veränderungen etc bewirken, Wunder wirken oder tun, führen zu, verursachen:work hardship on sb für jemanden eine Härte bedeuten17. work intoa) eine Arbeit etc einschieben in (akk),18. sl etwas herausschlagen19. US sl jemanden bescheißen20. herstellen, machen, besonders stricken, nähen21. zur Gärung bringenw. abk1. weight2. wide3. width4. wife5. withwk abk1. week Wo.2. work* * *1. noun1) no pl., no indef. art. Arbeit, dieat work — (engaged in working) bei der Arbeit; (fig.): (operating) am Werk (see also e)
be at work on something — an etwas (Dat.) arbeiten; (fig.) auf etwas (Akk.) wirken
set to work — [Person:] sich an die Arbeit machen
have one's work cut out — viel zu tun haben; sich ranhalten müssen (ugs.)
2) (thing made or achieved) Werk, daswork of art — Kunstwerk, das
3) (book, piece of music) Werk, dasa work of reference/literature/art — ein Nachschlagewerk/literarisches Werk/Kunstwerk
4) in pl. (of author or composer) Werke5) (employment) Arbeit, dieout of work — arbeitslos; ohne Arbeit
at work — (place of employment) auf der Arbeit (see also a)
7) in pl. (Mil.) Werke; Befestigungen8) in pl. (operations of building etc.) Arbeitenthe [whole/full] works — der ganze Kram (ugs.)
2. intransitive verb,give somebody the works — (fig.) (give somebody the best possible treatment) jemandem richtig verwöhnen (ugs.); (give somebody the worst possible treatment) jemanden fertig machen (salopp)
1) arbeitenwork for a cause — etc. für eine Sache usw. arbeiten
work against something — (impede) einer Sache (Dat.) entgegenstehen
2) (function effectively) funktionieren; [Charme:] wirken (on auf + Akk.)make the washing machine/television work — die Waschmaschine/den Fernsehapparat in Ordnung bringen
3) [Rad, Getriebe, Kette:] laufenwork in a material — mit od. (fachspr.) in einem Material arbeiten
5) [Faktoren, Einflüsse:] wirken (on auf + Akk.)work against — arbeiten gegen; see also work on
6) (make its/one's way) sich schieben3. transitive verb,work round to a question — (fig.) sich zu einer Frage vorarbeiten
1) (operate) bedienen [Maschine]; fahren [Schiff]; betätigen [Bremse]2) (get labour from) arbeiten lassen3) (get material from) ausbeuten [Steinbruch, Grube]4) (operate in or on) [Vertreter:] bereisen5) (control) steuern6) (effect) bewirken [Änderung]; wirken [Wunder]work it or things so that... — (coll.) es deichseln, dass... (ugs.)
7) (cause to go gradually) führenwork one's way up/into something — sich hocharbeiten/in etwas (Akk.) hineinarbeiten
8) (get gradually) bringen9) (knead, stir)work something into something — etwas zu etwas verarbeiten; (mix in) etwas unter etwas (Akk.) rühren
work oneself into a state/a rage — sich aufregen/in einen Wutanfall hineinsteigern
11) (make by needlework etc.) arbeiten; aufsticken [Muster] (on auf + Akk.)12) (purchase, obtain with labour) abarbeiten; (fig.)she worked her way through college — sie hat sich (Dat.) ihr Studium selbst verdient; see also passage 6)
Phrasal Verbs:- work in- work off- work on- work out- work up* * *(hard) for expr.erarbeiten v.sich etwas erarbeiten ausdr. v.arbeiten v.funktionieren v. n.Arbeit -en f.Werk -e n. -
13 advertising
1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)═════════■═════════above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля═════════□═════════advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламуadvertising¹ ‡ A. four principles of marketing (386)пр. publicity▹▹ promotion¹* * *розміщення оголошень; розміщення реклами; рекламування -
14 development
dɪˈveləpmənt сущ.
1) а) развитие, расширение, развертывание, рост;
эволюция How slow is the development of heat. ≈ Нагрев всегда идет очень медленно. As the development progresses the cells become differentiated. ≈ По мере развития клетки специализируются. Creation belongs to eternity and development to time. ≈ Творение принадлежит вечности, а развитие - времени. arrested development ≈ замедленное развитие economic development ≈ экономическое развитие historical development ≈ историческое развитие intellectual development ≈ интеллектуальное/умственное развитие physical development ≈ физическое развитие development theory Syn: unfolding б) вывод, заключение;
результат развития, расцвет The highest development of his genius. ≈ Полное раскрытие его гения. в) ход, протекание Essential to the entire development of my case. ≈ Это важно для всего хода нашего процесса.
2) о творческой, производственной деятельности а) разработка, создание б) улучшение, усовершенствование (машины, механизма, конструкции и т.п.) в) новое строительство, застройка The new loan connected with railway development. ≈ Новый целевой заем на строительство железной дороги. housing development ≈ строительство жилья ribbon development ≈ строительство однотипных домов вдоль шоссе, ведущего за город г) разработка месторождения (любого), месторождение, промысел All the people from the development do here their shopping. ≈ Все люди с промыслов делают свои покупки здесь.
3) часто мн. обстоятельство;
событие
4) специальные термины а) геом. разворачивание изометричной плоскости поверхности в плоскость б) мат. разложение в) тех. чертеж с разными планами детали г) муз. написание вариаций, варьирование, вариация The coda of the work begins with a development of the figure taken from the 1st movement. ≈ Кода в этом произведении начинается с вариации на пассаж из первой части. д) фото проявление е) шахм. развитие позиции, создание выгодной для атаки позиции развитие, рост;
совершенствование - stage of * стадия развития - * of civilization развитие цивилизации - * of a plant развитие растения - * from boyhood to manhood возмужание - extraordinary * of literature необычайный расцвет литературы (биология) эволюция изложение;
раскрытие - * of a plan изложение плана - * of an argument развитие аргумента (музыкальное) разработка (в сонатной форме) результат (развития) - a new * in the situation новое в ситуации;
новое осложнение положения - a new * in literature новое течение /направление/ в литературе событие - to await *s ждать( развития) событий - we were waiting for the next * мы ждали нового поворота событий - to meet unexpected *s столкнуться с непредвиденными обстоятельствами - what are the latest *s? (разговорное) что новенького? - it was a * unimaginable a decade earlier десять лет назад это событие было бы немыслимо предприятие обрабатываемый участок земли разработка - engineering * конструкторская /техническая/ разработка - exploratory * экспериментальная разработка - advanced * разработка опытного образца - operational * эксплуатационная доводка - nuclear weapon * разработка ядерного оружия - * activity опытно-конструкторские разработки - under * (находящийся) в процессе разработки производство - * of heat получение тепловой энергии (логика) развертывание, разъяснение;
экспликация понятия (сельскохозяйственное) выведение( сорта) (сельскохозяйственное) мелиорация( почвы) (математика) преобразование( математика) развертывание (кривой поверхности) (математика) разложение - series * разложение в ряд( шахматное) вывод (фигуры) ;
развитие (фигур) (фотографическое) проявление - heat * термопроявление (записи) (горное) подготовка или вскрытие месторождения( военное) расчленение, организация позиций adverse ~ неблагоприятное развитие bottom-up ~ вчт. восходящая разработка budget ~ освоение бюджета career ~ развитие карьеры;
организация и планирование карьеры (при этом приобретение опыта и повышение квалификации соответствуют регулярному профессиональному прогрессу) career ~ развитие карьеры community ~ общественное развитие community ~ общинное развитие company expected future ~ перспективы развития компании cost ~ рост себестоимости cross ~ вчт. кросс-разработка development вывод, заключение ~ застройка ~ изложение ~ изменение ~ новое строительство, застройка;
предприятие ~ обрабатываемый участок земли ~ (часто pl) обстоятельство;
событие;
to meet unexpected developments столкнуться с непредвиденными обстоятельствами ~ опытно-конструкторская работа ~ подготовительные работы ~ горн. подготовительные работы, подготовка месторождения ~ подготовка к эксплуатации ~ предприятие ~ производство ~ развитие;
эволюция;
рост;
расширение ~ развитие ~ развертывание ~ разработка, создание ~ разработка ~ раскрытие ~ результат развития ~ рост ~ совершенствование ~ создание ~ строительство ~ стройка ~ тенденция ~ улучшение, усовершенствование (механизмов) ~ усовершенствование ~ фото проявление ~ ход событий ~ хозяйственное освоение ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ finance and policy финансовые средства и политика в сфере развития ~ in consumption совершенствование потребления ~ in portfolio investment расширение инвестиций в ценные бумаги ~ in portfolio investment расширение портфельных инвестиций ~ in terms of trade улучшение условий торговли ~ of failure вчт. проявление отказа ~ of inflation рост инфляции ~ of laws разработка законов ~ of productivity рост производительности ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец ~ attr.: ~ theory эволюционная теория;
development battalion учебный батальон;
development type опытный образец economic ~ развитие экономики economic ~ экономическое развитие;
процесс аовышения уровня жизни и благосостояния населения exchange rate ~ эволюция валютного курса industrial ~ промышленное развитие inflation ~ инфляционный процесс interest rate ~ изменение ставки процента job ~ продвижение по службе land ~ застройка земельных участков land ~ мелиорация земель land ~ освоение земель legislative ~ совершенствование законодательства liquidity ~ диверсификация ликвидности management ~ совершенствование методов управления market ~ освоение рынка market ~ расширение рынка ~ (часто pl) обстоятельство;
событие;
to meet unexpected developments столкнуться с непредвиденными обстоятельствами organizational ~ совершенствование организационной структуры price ~ динамика цен product ~ разработка новой продукции product ~ разработка продукции program ~ вчт. разработка программы project ~ разработка проекта rapid ~ бурное развитие regional ~ региональное развитие research and ~ (R and D) научно-исследовательские и опытно-конструкторские работы research and ~ вчт. научно-исследовательский research and ~ проектно-конструкторская работа residential ~ жилищное строительство risk ~ изменение риска rural ~ сильное развитие site ~ работы на строительной площадке skill ~ повышение квалификации social ~ социальное развитие social participation in ~ общественное участие в развитии software ~ вчт. программирование staff ~ работа с кадрами sustainable ~ самообеспечивающееся развитие sustainable ~ устойчивое развитие system ~ совершенствование системы top-down ~ вчт. нисходящая разработка turn the ~ изменять ход развития unfavourable ~ неблагоприятное развитие untenable ~ неудачное развитие urban ~ городское развитие urban ~ градостроительствоБольшой англо-русский и русско-английский словарь > development
-
15 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
16 popular
'popjulə1) (liked by most people: a popular holiday resort; a popular person; She is very popular with children.) popular, persona que tiene éxito2) (believed by most people: a popular theory.) generalizado, extendido3) (of the people in general: popular rejoicing.) popular4) (easily read, understood etc by most people: a popular history of Britain.) de vulgarización•- popularity
- popularize
- popularise
popular adj1. popular2. muy frecuentado / de moda
popular adjetivo 1 ‹canción/baile/costumbres› traditional 2 ( que gusta) ‹actor/programa/deporte› popular
popular adjetivo
1 (folclórico) folk
2 (humilde) las clases populares, the people, the working class
3 (bien aceptado) popular
4 (conocido, famoso) well-known ' popular' also found in these entries: Spanish: aceptación - cabezudo - cancionero - cómic - conocida - conocido - constancia - divulgación - infarto - interpretar - legitimar - pueblo - romería - seguidilla - solicitada - solicitado - atracción - concurrido - conjunto - copla - cultura - curandero - feria - jalador - palenque - pegar - petición - popularizar - usar - verbena - vulgar English: alike - bandwagon - belief - big - down-market - folk - folk song - immensely - itself - lore - outcry - pander - popular - request - throughout - by - catch - demand - downmarket - hot - pop - popularize - tabloidtr['pɒpjʊləSMALLr/SMALL]1 (well-liked - gen) popular; (- person) estimado,-a; (- resort, restaurant) muy frecuentado,-a; (fashionable) de moda; (name) común,-una2 (of or for general public) popular; (belief, notion) generalizado,-a; (prices) popular, económico,-a\SMALLIDIOMATIC EXPRESSION/SMALLby popular demand / by popular request a petición del públicothe popular press la prensa popularpopular ['pɑpjələr] adj1) : popularthe popular vote: el voto popular2) common: generalizado, comúnpopular beliefs: creencias generalizadas3) : popular, de gran popularidada popular singer: un cantante popularadj.• cotizado, -a adj.• exitoso, -a adj.• popular adj.'pɑːpjʊlər, 'pɒpjʊlə(r)1)a) ( well-liked)to be popular WITH somebody: she is popular with her students goza de popularidad entre sus alumnos; I'm not very popular with her at the moment — (colloq) últimamente no soy santo de su devoción (fam)
b) <resort/restaurant> muy frecuentado; <brand/product> popular2)a) (not highbrow, specialist) <music/literature> popularb) ( of populace) < feeling> popular; < rebellion> del pueblo, popularby popular demand/request — a petición or (AmL tb) a pedido del público
c) ( widespread) <belief/notion> generalizado['pɒpjʊlǝ(r)]1. ADJ1) (=well-liked)the show is proving very popular — el espectáculo está gozando de mucho éxito or goza de mucha popularidad
I'm not very popular in the office just now — en este momento no gozo de mucha simpatía en la oficina
this is one of our most popular lines — (Comm) esta es una de nuestras líneas más vendidas
•
to be popular with sb, he's popular with the girls — tiene éxito con las chicas2) (=fashionable) de moda3) (=widespread) [image, belief] generalizado•
contrary to popular belief or opinion — en contra de or contrario a lo que comúnmente se cree•
it's a popular misconception that... — mucha gente piensa equivocadamente que...4) (=of the people) [unrest, support] popular; [uprising] popular, del pueblo•
popular feeling is against him — el sentir popular or del pueblo está en su contra5) (=appealing to the layman) [culture, music, art, version] popular2.CPDpopular culture N — cultura f popular
popular front N — frente m popular
popular music N — música f pop
* * *['pɑːpjʊlər, 'pɒpjʊlə(r)]1)a) ( well-liked)to be popular WITH somebody: she is popular with her students goza de popularidad entre sus alumnos; I'm not very popular with her at the moment — (colloq) últimamente no soy santo de su devoción (fam)
b) <resort/restaurant> muy frecuentado; <brand/product> popular2)a) (not highbrow, specialist) <music/literature> popularb) ( of populace) < feeling> popular; < rebellion> del pueblo, popularby popular demand/request — a petición or (AmL tb) a pedido del público
c) ( widespread) <belief/notion> generalizado -
17 life
life [laɪf]vie ⇒ 1 (a)-(d), 1 (f)-(i), 1 (k) sensation ⇒ 1 (e) nature ⇒ 1 (j) réalité ⇒ 1 (j) prison à vie ⇒ 1 (l) durée ⇒ 1 (m) à vie ⇒ 2(pl lives [laɪvz])1 noun(a) (existence) vie f;∎ to give life to sb donner la vie à qn;∎ they believe in life after death ils croient à la vie après la mort;∎ it's a matter of life and death c'est une question de vie ou de mort;∎ life is hard la vie est dure;∎ life has been good to us la vie nous a gâtés;∎ he hasn't seen much of life il ne connaît pas grand-chose de la vie;∎ you really see life as a cop quand on est flic, on en voit de toutes les couleurs;∎ there have been several attempts on her life elle a été victime de plusieurs attentats;∎ he's in hospital fighting for his life il lutte contre la mort à l'hôpital;∎ familiar how's life? comment ça va?;∎ what a life! quelle vie!;∎ just relax and enjoy life! profite donc un peu de la vie!;∎ I want to live my own life je veux vivre ma vie;∎ is life worth living? la vie vaut-elle la peine d'être vécue?;∎ life is worth living when I'm with her avec elle, la vie vaut la peine d'être vécue;∎ meeting him has made my life worth living le rencontrer ou notre rencontre a donné un sens à ma vie;∎ he makes her life a misery il lui rend la vie impossible;∎ hundreds lost their lives des centaines de personnes ont trouvé la mort;∎ he emigrated in order to make a new life for himself il a émigré pour commencer une nouvelle vie ou pour repartir à zéro;∎ to depart this life quitter ce monde;∎ to save sb's life sauver la vie à qn;∎ to risk one's life (to do sth) risquer sa vie (à faire qch);∎ to risk life and limb risquer sa peau;∎ a cat has nine lives un chat a neuf vies;∎ to have nine lives (person) avoir l'âme chevillée au corps;∎ to take sb's life tuer qn;∎ she took her own life elle s'est donné la mort;∎ she's the only woman in his life c'est la seule femme dans sa vie;∎ to run for one's life or for dear life s'enfuir à toutes jambes;∎ run for your lives! sauve qui peut!;∎ she was hanging on for dear life elle s'accrochait de toutes ses forces;∎ for the life of me I can't remember where we met rien à faire, je n'arrive pas à me rappeler où nous nous sommes rencontrés;∎ familiar get a life! t'as rien de mieux à faire de ton temps?;∎ familiar he can't sing to save his life il chante comme un pied;∎ not on your life! jamais de la vie!;∎ you take your life in your hands when cycling in London on risque sa vie quand on fait du vélo à Londres;∎ that's life!, such is life! c'est la vie!;∎ this is the life! (ça, c'est) la belle vie!;∎ I had the time of my life je ne me suis jamais autant amusé;∎ archaic upon my life seigneur!, mon Dieu!(b) (period of existence) vie f;∎ I've worked hard all my life j'ai travaillé dur toute ma vie;∎ in his early life quand il était jeune;∎ I began life as a labourer j'ai débuté dans la vie comme ouvrier;∎ it began life as a car chassis à l'origine c'était un châssis de voiture;∎ we don't want to spend the rest of our lives here on ne veut pas finir nos jours ici;∎ I've never eaten snails in my life je n'ai jamais mangé d'escargots de ma vie;∎ I ran the race of my life! j'ai fait la course de ma vie!;∎ it gave me the fright of my life je n'ai jamais eu aussi peur de ma vie;∎ the fire destroyed her life's work l'incendie a détruit l'œuvre de toute sa vie;∎ to mate for life (animal, bird) s'unir pour la vie(c) (mode of existence) vie f;∎ they lead a strange life ils mènent une drôle de vie;∎ school life la vie scolaire;∎ she's not used to city life elle n'a pas l'habitude de vivre en ville;∎ married life la vie conjugale;∎ familiar to live the life of Riley mener une vie de pacha;∎ life at the top! la grande vie!(d) (living things collectively) vie f;∎ is there life on Mars? y a-t-il de la vie sur Mars?(e) (UNCOUNT) (physical feeling) sensation f;∎ life began to return to her frozen fingers le sang se remit peu à peu à circuler dans ses doigts gelés(f) (liveliness) vie f;∎ she's still young and full of life elle est encore jeune et pleine de vie;∎ there's no life in this place ça manque d'entrain ici;∎ there's a lot more life in Sydney than in Wellington Sydney est nettement plus animé que Wellington;∎ to come to life s'animer;∎ to bring sb to life (play, book etc) faire vivre qn;∎ his arrival put new life into the firm son arrivée a donné un coup de fouet à l'entreprise;∎ there's life in the old dog yet! il est encore vert, le bonhomme!;∎ she was the life and soul of the party c'est elle qui a mis de l'ambiance dans la soirée, elle fut le boute-en-train de la soirée(g) (living person) vie f;∎ a phone call can save a life un coup de fil peut sauver une vie;∎ 200 lives were lost in the disaster 200 personnes ont perdu la vie dans la catastrophe, la catastrophe a fait 200 morts;∎ no lives were lost il n'y a eu aucune victime, on ne déplore aucune victime(h) (durability) (durée f de) vie f;∎ double the life of your batteries multipliez par deux la durée de vos piles;∎ the average life of an isotope la durée de vie moyenne d'un isotope;∎ during the life of the previous government sous le gouvernement précédent(i) (biography) vie f;∎ she's writing a life of James Joyce elle écrit une biographie de James Joyce∎ to draw from life dessiner d'après nature;∎ his novels are very true to life ses romans sont très réalistes;∎ that's her to the life c'est elle tout craché(k) (in games) vie f;∎ when you lose three lives you're out quand on perd trois vies, on est éliminé∎ the kidnappers got life les ravisseurs ont été condamnés à perpétuité ou à la prison à vie;∎ he's doing life il purge une peine à perpétuité(post, member, president) à vie∎ he was crippled for life il a été estropié à vie;∎ sent to prison for life condamné à perpétuité;∎ if you help me, I'll be your friend for life si tu m'aides, je serai ton ami pour la vie;∎ a job for life un emploi à vie►► Finance life annuity rente f viagère;British life assurance assurance-vie f;Life Assurance and Unit Trust Regulatory Organization = organisme britannique contrôlant les activités de compagnies d'assurance-vie et de SICAV;life belt bouée f de sauvetage;life buoy bouée f de sauvetage;Finance life capitalization capitalisation f viagère;life class cours m de dessin avec modèle nu;life cycle cycle m de vie;life drawing dessin m d'après modèle;life expectancy (of human, animal) espérance f de vie; (of machine, product) durée f (utile) de vie;the Life Guards = régiment de cavalerie de la garde royale britannique;life history vie f;∎ the organism takes on many different forms during its life history l'organisme prend de nombreuses formes au cours de sa vie ou de son existence;∎ she told me her whole life history elle m'a raconté l'histoire de sa vie;life imprisonment prison f à vie;life insurance assurance-vie f;∎ to take out life insurance contracter une assurance-vie;life jacket gilet m de sauvetage;life member membre m à vie;life membership adhésion f à vie;British life peer pair m à vie;British life peerage pairie f à vie;Finance life pension pension f à vie;life raft radeau m de sauvetage;American Life Saver ® = bonbon acidulé en forme de bouée de sauvetage;the life sciences les sciences fpl de la vie;∎ anthropology is a life science l'anthropologie fait partie des sciences de la vie;life sentence condamnation f à vie ou à perpétuité;life skills = aptitude à fonctionner efficacement en société;life story biographie f;∎ she told me her whole life story elle m'a raconté l'histoire de sa vie;∎ familiar just give us the facts, we don't need your life story! tenez-vous-en aux faits, inutile de nous raconter votre vie!;life subscription abonnement m à vie;life tenant usufruitier(ère) m,f;life vest gilet m de sauvetage -
18 travel
I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
* * *['trævl] 1. past tense, past participle - travelled; verb1) (to go from place to place; to journey: I travelled to Scotland by train; He has to travel a long way to school.) viaggiare2) (to move: Light travels in a straight line.) viaggiare3) (to visit places, especially foreign countries: He has travelled a great deal.) viaggiare2. noun(the act of travelling: Travel to and from work can be very tiring.) viaggio- travelogue
- travels
- travel agency
- travel bureau
- travel agent
- traveller's cheque* * *travel /ˈtrævl/n.1 [u] (il) viaggiare; (i) viaggi: Travel was slow in ancient times, nei tempi antichi i viaggi erano lenti (o si viaggiava lentamente); space travel, navigazione nello spazio; foreign travel, viaggi all'estero4 [u] (mecc.) gioco ( in questo senso, = free travel): I have improved the travel of the valves, ho corretto il gioco delle valvole● travel agency, agenzia di viaggi □ travel agent, titolare d'agenzia di viaggi □ travel clock-radio, radiosveglia da viaggio □ travel consultant, consulente turistico □ travel goods, articoli da viaggio □ travel insurance, assicurazione per i viaggi □ travel iron, ferro da stiro da viaggio □ travel literature, letteratura turistica; dépliant turistici □ (cinem.) travel-shot, carrellata □ travel-sick, che soffre il mal d'auto □ travel-sickness, mal d'auto; mal di mare; (med.) cinetosi □ ( USA) travel trailer, roulotte ( usabile anche durante il viaggio).NOTA D'USO: - travel, journey o trip?- ♦ (to) travel /ˈtrævl/A v. i.1 viaggiare; fare un viaggio: He has travelled a lot, ha viaggiato molto; (fam.) to travel light, viaggiare leggero (o con poco bagaglio)2 andare; circolare; diffondersi, propagarsi; viaggiare: Trains travel along rails, i treni vanno sulle rotaie; Light travels at a speed of 300,000 kilometres per second, la luce viaggia alla velocità di 300 000 kilometri al secondo; Sound travels much faster in water than in the air, il suono si propaga assai più rapidamente nell'acqua che nell'aria3 (comm.) fare il commesso viaggiatore (o il rappresentante): He travels for his company, fa il commesso viaggiatore per la sua ditta4 (mecc.) compiere la corsa7 (fam.) fare comunella (con q.)B v. t.1 viaggiare in; percorrere: He has travelled the whole world, ha viaggiato per tutto il mondo; to travel Italy from end to end, percorrere l'Italia da un capo all'altro2 viaggiare alla velocità di; fare (fam.): Our train was travelling seventy miles an hour, il nostro treno faceva settanta miglia all'ora● to travel backwards and forwards, andare avanti e indietro, fare la spola ( in treno, traghetto, ecc.).* * *I 1. ['trævl] 2. 3.modificatore [plans, expenses] di viaggio; [brochure, company] di viaggi; [ business] di viaggi, turistico; [ writer] di libri di viaggi, di letteratura di viaggiII 1. ['trævl]verbo transitivo (forma in -ing ecc. - ll-, -l- AE) attraversare [ country]; percorrere [road, distance]2.to travel abroad, to Brazil — fare un viaggio all'estero, in Brasile
2) (move) [ person] andare, spostarsi; [ object] muoversi, spostarsi; [plane, boat, car, train] viaggiare, procedere; fis. [light, sound] propagarsito travel at 50 km/h — viaggiare o procedere a 50 km/h
to travel a long way — [ person] percorrere molta strada
3) comm. (as sales rep)to travel in — fare il rappresentante di [ product]
4)to travel well — [cheese, wine] non soffrire o non patire (nel trasporto)
-
19 work
work [wɜ:k]━━━━━━━━━━━━━━━━━1. noun4. compounds━━━━━━━━━━━━━━━━━1. noun• work has begun on the new bridge ( = building it) on a commencé la construction du nouveau pont• good work! ( = well done) bravo !b. ( = employment, place of employment) travail m► at work ( = at place of work) au travail• an increase in the numbers out of work une augmentation du nombre des demandeurs d'emploi► off workc. ( = product) œuvre f━━━━━━━━━━━━━━━━━► For work + preposition/adverb combinations see also phrasal verbs.━━━━━━━━━━━━━━━━━a. (gen) travailler• have you solved the problem? -- we're working on it avez-vous résolu le problème ? -- on y travaille• I've been working on him but haven't yet managed to persuade him j'ai bien essayé de le convaincre, mais je n'y suis pas encore parvenu► to work towards sth œuvrer pour qchb. ( = function) [machine, car, scheme] marcher ; [medicine] agira. ( = cause to work) [+ person, staff] faire travailler ; [+ lever, pump] actionner ; [+ machine] faire marcher► to work o.s.b. ( = bring about) to work wonders [person] faire des merveilles ; [drug, medicine] faire merveillec. ( = arrange for) (inf) can you work it so she can come too? pouvez-vous faire en sorte qu'elle vienne aussi ?d. ( = manoeuvre) he worked his hands free il est parvenu à libérer ses mains• rescuers are working their way towards the trapped men les sauveteurs se fraient un passage jusqu'aux hommes qui sont bloqués• he worked his way up from office boy to managing director il est devenu PDG après avoir commencé comme garçon de bureaue. ( = shape) [+ metal, wood, dough, clay] travailler4. compounds► work outa. [plan, arrangement] marcherb. [amount] it works out at $50 per child il faut compter 50 dollars par enfantc. ( = exercise) faire de la musculation• I can't work him out (inf) je n'arrive pas à comprendre comment il fonctionne► work through inseparable transitive verb( = resolve emotionally) assumer► work up• the book works up to a dramatic ending le roman s'achemine progressivement vers un dénouement spectaculaire• I thought he was working up to asking me for a divorce je croyais qu'il préparait le terrain pour demander le divorceb. ( = develop) [+ trade, business] développer• he worked this small firm up into a major company il a réussi à faire de cette petite société une grande entreprise• I worked up an appetite/thirst carrying all those boxes ça m'a mis en appétit/m'a donné soif de porter toutes ces caisses* * *[wɜːk] 1.1) ( physical or mental activity) travail m (on sur)to go ou set ou get to work — se mettre au travail
to put a lot of work into — travailler [essay, speech]; passer beaucoup de temps sur [meal, preparations]
to put ou set somebody to work — faire travailler quelqu'un
to make short ou light work of something — expédier quelque chose
it's hot/thirsty work — ça donne chaud/soif
2) ( occupation) travail mto be in work — avoir du travail or un emploi
place of work — lieu m de travail
to be off work — ( on vacation) être en congé
3) ( place of employment) ( office) bureau m; ( factory) usine f4) (building, construction) travaux mpl (on sur)5) ( papers)to take one's work home — lit emporter du travail chez soi; fig ramener ses soucis professionnels à la maison
6) (achievement, product) (essay, report) travail m; (artwork, novel, sculpture) œuvre f (by de); ( study) ouvrage m (by de; on sur)7) ( research) recherches fpl (on sur)8) ( effect)2.to go to work — [drug, detergent] agir
works plural noun1) ( factory) usine fworks canteen — cantine f de l'usine
2) ( building work) travaux mpl3) (colloq) ( everything)3. 4.the (full ou whole) works — toute la panoplie (colloq)
transitive verb1) ( drive)2) ( labour)to work days/nights — travailler de jour/de nuit
to work one's way through a book — lire péniblement un livre, venir à bout (colloq) d'un livre
3) ( operate) se servir de4) ( exploit commercially) exploiter5) ( have as one's territory) couvrir [region]6) ( consume)to work one's way through — ( use) utiliser [amount, quantity]
7) ( bring about)to work wonders — lit, fig faire des merveilles
8) ( use to one's advantage)I've worked things so that... — j'ai arrangé les choses de sorte que...
9) ( fashion) travailler [clay, metal]10) ( embroider) broder11) ( manœuvre)to work something into — introduire quelque chose dans [slot, hole]
12) ( exercise) faire travailler [muscles]13) ( move)to work one's way along — avancer le long de [ledge]
5.it worked its way ou itself loose — cela s'est desserré peu à peu
1) ( engage in activity) travailler ( doing à faire)to work in oils — [painter] travailler à l'huile
to work towards — se diriger vers [solution]; s'acheminer vers [compromise]; négocier [agreement]
3) ( function) fonctionnerto work on electricity — marcher or fonctionner à l'électricité
4) (act, operate)it doesn't ou things don't work like that — ça ne marche pas comme ça
to work in somebody's favour —
to work against somebody —
5) ( be successful) [treatment] avoir de l'effet; [detergent, drug] agir; [plan] réussir; [argument] tenir debout6) [face, features] se contracter6.1) ( labour)2)•Phrasal Verbs:- work in- work off- work on- work out- work to- work up•• -
20 introduction
1) (the act of introducing, or the process of being introduced: the introduction of new methods.) introducción2) (an act of introducing one person to another: The hostess made the introductions and everyone shook hands.) presentación3) (something written at the beginning of a book explaining the contents, or said at the beginning of a speech etc.) introducción, prefacio1. presentación2. introducciónhave you read the introduction to the book? ¿has leído la introducción del libro?tr[ɪntrə'dʌkʃən]1 (of person, programme) presentación nombre femenino2 (to book, speech, etc) introducción nombre femenino3 (bringing in - gen) introducción nombre femenino; (- of new product etc) presentación nombre femenino, lanzamiento; (- of law, procedure, etc) introducción nombre femenino, institución nombre femenino4 (first experience) iniciación nombre femenino5 SMALLMUSIC/SMALL introducción nombre femeninointroduction [.ɪntrə'dʌkʃən] n: introducción f, presentación fn.• introducción s.f.• metimiento s.m.• presentación s.f.• prólogo s.m.'ɪntrə'dʌkʃən1) u ca) ( to person) presentación fb) (to activity, experience)introduction TO something — introducción f a algo
c) (of speaker, performer) presentación f2) ua) ( bringing in)b) (of species, practice, legislation) introducción f; ( of bill) presentación f3) u (insertion, entry) (frml) introducción f4) ca) (to meeting, lecture) presentación fb) ( in book) introducción fc) ( Mus) introducción f5) c ( elementary instruction) introducción f, iniciación f[ˌɪntrǝ'dʌkʃǝn]N1) [of person] presentación fwill you do or make the introductions? — ¿quieres hacer las presentaciones?
2) (=initiation) introducción fthis book is a good introduction to his teachings — este libro es una buena introducción a sus enseñanzas
4) (=bringing in) [of legislation] introducción f ; (Pol) [of bill] presentación f5) (=insertion) introducción f, inserción f* * *['ɪntrə'dʌkʃən]1) u ca) ( to person) presentación fb) (to activity, experience)introduction TO something — introducción f a algo
c) (of speaker, performer) presentación f2) ua) ( bringing in)b) (of species, practice, legislation) introducción f; ( of bill) presentación f3) u (insertion, entry) (frml) introducción f4) ca) (to meeting, lecture) presentación fb) ( in book) introducción fc) ( Mus) introducción f5) c ( elementary instruction) introducción f, iniciación f
- 1
- 2
См. также в других словарях:
Product literature — is a primary subset of business publishing specifically geared toward the selection, purchase and use of a business products.Typically this includes product promotionally literature, product datasheets, product operating manuals and product… … Wikipedia
LITERATURE, JEWISH — Literature on Jewish themes and in languages regarded as Jewish has been written continuously for the past 3,000 years. What the term Jewish literature encompasses, however, demands definition, since Jews have lived in so many countries and have… … Encyclopedia of Judaism
Product certification — or product qualification is the process of certifying that a certain product has passed performance and quality assurance tests or qualification requirements stipulated in regulations such as a building code and nationally accredited test… … Wikipedia
literature — lit‧e‧ra‧ture [ˈlɪtrətʆə ǁ tʆʊr] noun [uncountable] 1. MARKETING information about a product, company etc: • The speed quoted in the sales literature is frankly optimistic. • advertising literature … Financial and business terms
literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… … Universalium
Literature of Egypt — Egyptian literature traces its beginnings to ancient Egypt and therefore is some of the earliest known literature. Indeed, the Egyptians were the first culture to develop literature as we know it today, that is, the book. [Citation |last=Edwards… … Wikipedia
Literature of Brazil — The Literature of Brazil refers to literature written in the Portuguese language by Brazilians or in Brazil, even if prior to Brazil s independence from Portugal, in 1822. During the 20th century Brazilian literature gradually shifted to a… … Wikipedia
literature — / lɪt(ə)rətʃə/ noun written information about something ● Please send me literature about your new product range … Marketing dictionary in english
African American literature — ▪ literature Introduction body of literature written by Americans of African descent. Beginning in the pre Revolutionary War period, African American writers have engaged in a creative, if often contentious, dialogue with American letters.… … Universalium
biblical literature — Introduction four bodies of written works: the Old Testament writings according to the Hebrew canon; intertestamental works, including the Old Testament Apocrypha; the New Testament writings; and the New Testament Apocrypha. The Old… … Universalium
English literature — Introduction the body of written works produced in the English language by inhabitants of the British Isles (including Ireland) from the 7th century to the present day. The major literatures written in English outside the British Isles are… … Universalium